The fast development of the Internet has raised the number of government-related websites and the variety of e-services available.Despite tourism’s critical significance in supporting the national economy, relatively few researches have been conducted on theinfluence of tourism website quality dimensions on electronic loyalty among citizens (e-loyalty), particularly in the Jordaniandomestic tourism context. The objective of this research is to identify the factors that impact the e-loyalty of citizens towardthe e-government services offered by the Ministry of Tourism and Antiquities in Jordan, considering the mediating influenceof citizens’ e-satisfaction and e-trust, primarily following Oliver’s (1999) e-loyalty model. The survey questionnaire wasadopted as a main strategy to collect and analyze primary data and to investigate the relationships between variables. Statisticalprocessing was applied using IBM SPSS version 22 package and Amos version 25 for path analysis as the main statisticalsoftware package. The results indicated that citizens’ e-loyalty toward the governmental tourism-related website in Jordan ismoderate, demonstrating that citizens are generally comfortable with the e-services provided. Furthermore, the results suggestthat e-satisfaction and e-trust both play a mediating role in the connection between dimensions of website quality (specifically,information quality and personalization) and the e-loyalty of citizens. This study contributes to the theory by combining therelationships among website quality dimensions, citizen e-trust, e-satisfaction, and e-loyalty, particularly in the unique settingof Jordan’s domestic tourism sector. The results provide valuable insights for policymakers and tourism sector managers,aiding them in the implementation of information and communication technology (ICT) strategies that facilitate citizens’transactions and encourage them to participate effectively in e-government activities, thereby boosting the kingdom’s economyand gross domestic product (GDP). The government also recommended enhancing awareness programs and employee trainingin order to enhance the e-services offered to citizens.
Examining the Influence of Website Quality on Citizen’s E-Loyalty in Domestic Tourism in Jordan: The Role of E-Trust and E-Satisfaction
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- Written by Nour Qatawneh , Raghed Alkhasawneh , Abraham Althonayan , and Abeer Altarawneh
- Category: BA and MIS
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