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Unmasking Greenwashing: Its Impact on Green Purchase Behavior Through Green Trust, Green Loyalty, and Green Word-of-Mouth
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Written by Saeed MZA Tarabieh, Sakher Faisal AlFraihat, Ignacio Gil Pechuán, Jose-Luis Galdon-Salvador |
Hits: 8
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The Impact of Greenwash on Green Brand Equity: The Mediating role of Green Brand Image, Green WOM and Green Satisfaction
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Written by SAEED MZ A Tarabieh |
Hits: 4
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The impact of user-generated content on tourist visit intentions: The mediating role of destination imagery
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Written by Khaled M Aboalganam, Sakher Faisal AlFraihat, Saeed Tarabieh |
Hits: 7
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Virtual Influencers vs. Human Influencers in the Age of Digital Transformation: Which Holds GreaterInfluence?
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Written by SAEED M.Z A. Tarabieh |
Hits: 5
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Factors Influencing Online Purchase Intention: The Mediating Role of Attitude toward Online Shopping: An Empirical Study in Cosmetics Sector in Jordan.
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Written by AbdulQader Al-Talli, Saeed MZA Tarabieh, Ignacio Gil-Pechuán |
Hits: 9
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The impact of risk management and knowledge management on construction project success: The mediating role of project management performance
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Written by Khaled Ali Al-Balawneh, Saeed Tarabieh |
Hits: 7
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Viewing social media influencers and purchase intent from the perspective of digital marketing
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Written by Noura Maaitah, Saeed Tarabieh, Sakher Faisal Ahmad AlFraihat |
Hits: 9
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Content is king: The impact of content marketing on online repurchase intention
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Written by Sakher Faisal Ahmad Alfraihat, Ignacio Gil Pechuán, Jose Luis Galdón Salvador, SM Tarabieh |
Hits: 8
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Effect of Social Media Influencers on Consumer Brand Engagement and its Implications on Business Decision Making
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Written by José-Luis Galdón-Salvador, Ignacio Gil-Pechuán, Saeed MZA Tarabieh |
Hits: 8
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The new game of online marketing: How social media influencers drive online repurchase intention through brand trust and customer brand engagement
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Written by Saeed Tarabieh, Ignacio Gil, José Luis Galdón Salvador, Sakher Faisal Ahmad AlFraihat |
Hits: 9
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