Abstract :

Digital technologies such as the Internet play a vital role in the organization, operation, and management of the public and private sectors. Such technologies support the implementation of effective digital business strategies. Therefore, nowadays digital economy has become a very important factor for economic growth. By reviewing the extant literature, this paper aims to propose a framework for identifying acceptance factors of the digital economy based on the currently available Technology Acceptance Model (TAM). This research contributes to the existing understanding of digital economy by focusing on end users' overall understanding of digital economy services. The proposed digital economy service user acceptance model has created a research environment from which more research can be triggered and initiated.