Abstract This study aims to investigate the role of talent management practices (talent discovery, talent development, and talent retention) on achieving competitive advantage in Jordanian insurance companies. The data were collected via a questionnaire using a convenient sample consisting of 130 managers and their assistants. Multiple regression results indicate that there is a positive effect for talent management (talent discovery, talent development, and talent retention) on competitive advantage, and the relative importance of dimensions was talent development, talent discovery and talent retention, respectively. Recommendations for future researches are also identified.