Organisations have been increasingly adopting decision support and business intelligence (BI). However, there isstill considerable academic interest in comprehending the factors that influence the decisions to embrace suchtechnologies. Moreover, the use of BI in developing countries, like Jordan, is remain at an early stage. This studyexamines the factors that impact the adoption of BI in the banking sector. This research also examines at theimpact of BI adoption on decision-making performance in Jordan commerce banks. A conceptual framework wasformulated as an extension of the Technology-Organization-Environment (TOE) framework to determine howtechnological, organizational and environmental factors influence the adoption of business intelligence (BI) inthe banking sector. An empirical analysis was conducted with a sample of employees working for Jordaniancommercial banks. Hypotheses were analysed through partial least squares structural equation modeling (PLSSEM)using 251 responses that were obtained from respondents using an administered a questionnaire. Theoutcomes display a significant positive relationship between the TOE factors and the adoption of BI, whichemphasizes their criticality as far as shaping BI adoption in commercial banks is concerned. However, it could benoted that organisational readiness related to one of the organisation’s factors has not been found to affect BIadoption. This suggests that further scrutiny is required on specific organisational aspects that can impact on BIadoption in banking environments. Moreover, the study revealed that the adoption of BI greatly improvesdecision-making performance. These findings highlight the importance of the Jordanian banking sectorembracing a complete approach that incorporates cutting-edge technology solutions, a conducive organisationalculture, and adaptability in order to maximise the adoption and use of BI. This report provides significant insightsfor banks aiming to improve their adoption of BI and perform informed and data based decisions in thecontinually evolving banking sector. The study provides numerous theoretical and practical contributions, acknowledgesits limitations, and offers possibilities for future research
Empirical insights into business intelligence adoption and decision-making performance during the digital transformation era: Extending the TOE model in the Jordanian banking sector
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- Written by Nour Qatawneh
- Category: BA and MIS
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