This research aimed to study the quality of e-service and its impact on citizen’s satisfaction.The research measured and analyzed the quality of e-service through five dimensions: Reliability,Availability, Privacy and Responsiveness. A survey that consisted of 32 questions had been sent to350 citizens, 279 valid replies had been received and used in the analysis. To analyze and evaluatethe results, we used descriptive statistics including mean, percentages and frequency count, andsome inferential statistics like Cronbach Alpha, Pearson coefficient, multiple correlation, ANOVAand multiple regressions. The findings of the research showed that the citizens had evaluated thequality of the e-services (throughout all dimensions) as fair or medium service, the citizens weresatisfied with three of the E-service dimensions: Reliability, Availability and Privacy but they werenot satisfied with the Responsiveness. The research also found that there is a positive andsignificant impact of each of the e-service quality dimensions on the citizen’s satisfaction. Theresearch proposes several recommendations that could raise the citizen's satisfaction such asincreasing the awareness of the importance of the e-services provided, provide the citizens withenough information and guidelines on the systems usage, conduct workshops and livedemonstration on how to use its system, have a special and qualified support team available at alltimes to help users to solve any problem they might face, answer the 's questions and enquires asfast as possible and expand, modify and update the systems so they include all the servicescustomers need.
THE IMPACT OF E-SERVICES QUALITY ON CITIZENS’ SATISFACTION: AN APPLIED STUDY AT AL AIN MUNICIPALITY UAE Hisham Mbaidin, Mutah University, Alqasimia University Khaled Mohammad Alomari, Abu Dhabi University Radwan Saleh Al Jbour, British University in Dub
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- Written by Dr.Hisham Mbaidin
- Category: BA and MIS
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