This study focuses on a key concept of language as a factor in the media discourse in Arab societies and its influence on the formulation of public opinion. Based on the analysis of the elements of framing, agenda setting, and priming, the research demonstrates the manipulation of the audience by media sources due to the selection and presentation of specific information. The study uses Arab media in analyzing their impact on popular sentiment and political process through media language, using examples such as the Arab Spring and the Second Intifada. The findings of the study highlight the ethical codes of conduct that media practitioners should observe as well as the importance of media literacy among citizens. Moreover, the study reveals further research directions, especially in the context of increasing the role of digital media in shaping the public discourse