Arab Journal of Administrative Sciences. Jan 2016, Vol. 23 Issue 1, p 115-142. 28p.

INVESTIGATING THE EFFECT OF INNOVATION CHARACTERISTICS ON THE ADOPTION OF ELECTRONIC NEWSPAPERS IN JORDAN.

This study aimed at investigating the factors that affect the adoption of electronic newspapers in Jordan. The study tested the attributes of the theory of diffusion of innovation developed by Rogers (1995), which consists of five independent variables (relative advantage, compatibility, complexity, trialability, and observability) and the dependent variable (adoption).The population comprised consumers who used electronic newspapers. A questionnaire was distributed electronically to a convenience sample of consumers. 222 questionnaires were returned and were suitable for analysis. The results showed that the constructs relative advantage, compatibility, trialability, and observability of electronic newspapers were all found to have a significant and positive impact on its rate of adoption, while complexity has a significant and negative impact on its rate of adoption. Based on the study findings and conclusions, a number of implications and recommendations are suggested, and some future researches are proposed.