Role of Marketing Information System (MKIS) on Banking Performance: Case of Jordan

Ayed AL Muala, Malek AL-Majali, Bashar Alkhawaldeh

Abstract

The study aims to identify the impact of the antecedents of banking performance in the banking sector in Jordan. Population of this study consists of bank marketing managers in Jordanian banks, the population sizes of banks used in this study are (150) marketing. Results of this study showed that all antecedents of banks performance (attitude, easy of use, usefulness, market procedural, employee support, customer's knowledge and market responsiveness) have positive and significant influence on banks performance.

Keywords: Marketing Information system, Performance, Banking, Jordan.

The Journal of Internet Banking and Commerce  April 2012, vol. 17, no. 1